Glenmuir launch new Spring Summer 2016 collection inspired by its Scottish heritage and the Scottish landscape

Glenmuir, the renowned Scottish golf clothing brand and supplier of shirts and knitwear to the European Ryder Cup Team, has unveiled its new Spring Summer 2016 collection which continues to evolve the brand as it goes into its 125^th Anniversary.

The product range is built upon three contemporary colour trends which embrace the natural hues of the Scottish landscape creating a colourful yet classic and elegant collection. Light Blue and Yellow come together to freshen up classic colours and combine to form the Stornoway Sands colour story, the Torridon Ridge colour story has been inspired by its dramatic landscape featuring Magenta which gives added vibrancy to the collection. Finally the more subtle Herbidean Dawn story has been taken from new trends for pastel hues mimicking a Hebridean Island sunrise.

The collection features Made in Scotland lambswool knitwear, luxurious extra-fine merino sweaters and lustrous mercerised shirts. All pieces are crafted with precision using generations of knowledge, passion and skill combined with the most advanced garment and textile technology which gives this collection a differentiated and unbeatable edge.

Glenmuir has introduced key performance shirts to meet the demands of the modern game whilst maintaining classic and elegant design elements remaining true to the brand’s heritage and core customer. A new innovation is the use of bamboo charcoal fabric (g.TRISTAN) where the yarns are infused with bamboo charcoal to perform high standards of moisture wicking and breathability whilst also being naturally anti-bacterial and quick dry keeping the wearer fresher for longer. “Our collection now includes designs to cater for a range of discerning tastes for the gentleman golfer – modern clean lines (g.CHARLIE), subtle detailing for sharper design (g.OSCAR) and also contemporary takes on stripes (g.LEO, g.DEXTER)” says Ann Miller, Glenmuir’s Design and Buying Director.

Staying true to the brand’s 125 year golfing heritage, the Glenmuir design team have introduced new intarsia designs in lightweight summer cotton, blending classic argyle patterns with contemporary colour blocking designs. The collection also sees the reintroduction of lightweight men’s classic shorts (g.SETH) due to popular demand.

Ann explains “Our ladies’ SS 2016 collection encompasses the combination of performance, sports elegance and styling with added attention to detail and coordination. This can be seen in product details such as the sophisticated metallic buttons, elegant diamanté finishing and subtle use of lurex embroidery which brings the ladies’ collection to life. Our coordinating headband visor (g.AUBREY) which features a Glenmuir icon magnetic ball marker is a chic choice.”

Following robust demand the collection sees the expansion of the popular ladies’ lightweight stretch performance trouser offering with the introduction of the stunning new printed capri pants (g.MATILDA), skorts (g.CELESTINE) and shorts (g.LOTTIE) allowing ladies to fully co-ordinate their outfits.

Ann concluded, “As Glenmuir goes into its 125^th year of golfing heritage, we truly believe the Spring Summer 2016 collection, whilst inspired by this rich legacy, continues to evolve, innovate and embrace contemporary trends which will resonate with the discerning tastes of the gentleman and lady golfer.”

For trade enquiries please contact your local sales agents or contact [email protected], +44 (0)1555 662241. For further information please visit www.glenmuir.com

 

Tagged glenmuir, golf, press release, Scottish golf, The Golf Paper